Wollondilly Council launches biggest ever tourism campaign, spreading the message to “Love the Dilly”
Posted on: 26.07.2022
Wollondilly Council is launching the largest tourism campaign it has ever delivered, extending the successful ‘Love the Dilly’ campaign to promote the Shire as a visitor destination to support economic recovery.
Thanks to $600,000 funding from the State and Federal Governments’ Bushfire Local Recovery Fund to support local job creation and community recovery, Council will run an intensive 12-month campaign from 28 July 2022 to increase awareness of Wollondilly and grow visitor numbers, alongside programs run by Destination NSW.
Wollondilly has extraordinary natural beauty and vibrant heritage towns and is a desirable destination due to its close proximity to Sydney. With the help of Momentum Worldwide, Council will promote local products and experiences and showcase all the great reasons to visit the Shire’s unique towns and villages.
Planned activities will include promotion through radio, social media, audio, driving itineraries, video, and billboards; along with events, a new Wollondilly Visitor Guide, and an enhanced website, with more features to attract potential visitors to explore the region.
Mayor Matt Gould said, “Our local businesses have really suffered following the bushfires, Covid restrictions and ongoing flood events, and have taken a hit with a decline in visitation over the past few years.”
“Through this expanded campaign we will be promoting Wollondilly’s amazing beauty including its natural bushland and rural landscape, as well as the many charms of our towns and villages. We will be inviting visitors from far and wide to come and explore this beautiful area.”
“Tapping into the potential of the domestic tourism market, the Love the Dilly Bushfire Recovery Campaign will bring an increase in spending and give the local economy a much-needed boost.”